Page views
105
7d
▼ 5% vs previous 7d
LCP · p75
3.25 s
52% good · 105 samples
▲ 20% vs previous 7d
INP · p75
204 ms
74% good · 66 samples
▼ 7% vs previous 7d
CLS · p75
0.05
86% good · 105 samples
▲ 11% vs previous 7d
FCP · p75
2.13 s
68% good · 105 samples
▲ 16% vs previous 7d
TTFB · p75
20 ms
100% good · 105 samples
± 0% vs previous 7d
Happy page views
40%
20% unhappy · 105 rated
What to fix first
Slow page loads cost you engagement
Comparing like with like (the same page type), page views whose main content took over 4 s got 37% less engaged time and 49% fewer clicks than ones that loaded in under 2.5 s. Based on 12 slow page views across 2 page types.
Compare fast and slow page views →
LCP got 20% worse than the previous 7d
p75 LCP is now 3.25 s. The Vitals tab shows when it changed and which pages it changed on.
LCP over time →
/articles/* pages are slow to show their main content
p75 LCP is 3.43 s over 62 full page loads; 15% took over 4 s. Most of the time goes on the image starting to load late.
Try: The browser finds the LCP image late: don't lazy-load it, give it fetchpriority="high", and make it discoverable in the HTML (or preload it).
LCP by page and element →
Mobile visitors get a much slower LCP
p75 LCP is 3.19 s on mobile against 2.39 s on desktop. Mobile is 55% of your page views.
Try: Test on a real mid-range phone or with CPU throttling: big images, heavy JavaScript and third-party scripts cost far more there.
LCP by device →
Mobile visitors get a much slower INP
p75 INP is 228 ms on mobile against 126 ms on desktop. Mobile is 55% of your page views.
Try: Test on a real mid-range phone or with CPU throttling: big images, heavy JavaScript and third-party scripts cost far more there.
INP by device →
People arriving from search get a slow first page
p75 LCP of the landing page is 3.07 s for 25 search visits, and 28% of them bounced. It's their first impression, and page experience is one of Google's ranking signals.
Landing pages →
8 more findings
/ pages are slow to show their main content
p75 LCP is 3.51 s over 15 full page loads; 20% took over 4 s. Most of the time goes on downloading the image.
Try: The LCP image takes long to download: serve it smaller (responsive sizes, AVIF/WebP) and from a CDN.
LCP by page and element →
Taps and clicks on this element respond slowly
div.related-articles > a
p75 INP is 238 ms over 14 page views, mostly on /search/. Most of the time goes on running the event handler.
Try: The event handler itself is slow: do less work in it, or yield (scheduler.yield / setTimeout) before the heavy part.
INP by element →
This element makes the page jump as it loads
#onetrust-banner-sdk
p75 CLS is 0.15 on the 12 page views where it shifted, mostly on /.
Try: Reserve its space before it arrives: width and height (or aspect-ratio) on images and embeds, a min-height for content inserted later, and font-display with matched fallback metrics for web fonts.
CLS by element →
/p/* pages are slow to show their main content
p75 LCP is 2.70 s over 11 full page loads; 18% took over 4 s. Most of the time goes on the image starting to load late.
Try: The browser finds the LCP image late: don't lazy-load it, give it fetchpriority="high", and make it discoverable in the HTML (or preload it).
LCP by page and element →
/search/ pages are slow to show their main content
p75 LCP is 3.03 s over 9 full page loads; 11% took over 4 s. Most of the time goes on rendering after everything arrived.
Try: The content is ready but not painted: look for render-blocking CSS and scripts, web fonts, or content rendered by JavaScript.
LCP by page and element →
This element makes the page jump as it loads
div.ad-slot
p75 CLS is 0.13 on the 12 page views where it shifted, mostly on /articles/215/.
Try: Reserve its space before it arrives: width and height (or aspect-ratio) on images and embeds, a min-height for content inserted later, and font-display with matched fallback metrics for web fonts.
CLS by element →
Taps and clicks on this element respond slowly
#onetrust-accept-btn-handler
p75 INP is 215 ms over 9 page views, mostly on /search/. Most of the time goes on running the event handler.
Try: The event handler itself is slow: do less work in it, or yield (scheduler.yield / setTimeout) before the heavy part.
INP by element →
Taps and clicks on this element respond slowly
button.menu-toggle
p75 INP is 245 ms over 8 page views, mostly on /search/. Most of the time goes on running the event handler. 1 more slow element is in the Vitals tab.
Try: The event handler itself is slow: do less work in it, or yield (scheduler.yield / setTimeout) before the heavy part.
INP by element →
Based on 105 page views. Findings need at least 5 measured page views each, so more show up as traffic grows (try the 30d range).
Trend
By device
| Device | Page views | p75 LCP | p75 INP | p75 CLS |
|---|---|---|---|---|
| Mobile | 58 | 3.19 s | 228 ms | 0.07 |
| Desktop | 33 | 2.39 s | 126 ms | 0.04 |
| Tablet | 14 | 4.40 s | 167 ms | 0.02 |
Does speed cost engagement?
Page views grouped by their own LCP. If slower pages get fewer clicks and less reading, that's the cost of slowness.
| LCP | Page views | Clicks per view | Engaged time | Avg scroll |
|---|---|---|---|---|
| Good | 55 | 1.55 | 42.3 s | 60% |
| Needs improvement | 35 | 1.03 | 23.5 s | 67% |
| Poor | 15 | 0.47 | 21.0 s | 43% |
Biggest changes vs previous 7d
| Measure | Previous | Now | Change |
|---|---|---|---|
| p75 LCP · Load time | 1.53 s | 1.89 s | ▲ 23% |
| p75 LCP | 2.71 s | 3.25 s | ▲ 20% |
| p75 FCP | 1.83 s | 2.13 s | ▲ 16% |
| p75 HTML download | 237 ms | 275 ms | ▲ 16% |
| Avg engaged time | 28.6 s | 33.0 s | ▲ 16% |
| p75 LCP · Load delay | 1.67 s | 1.91 s | ▲ 15% |
| p75 LCP · Render delay | 1.26 s | 1.13 s | ▼ 10% |
| p75 INP | 221 ms | 204 ms | ▼ 7% |
| Avg scroll depth | 56% | 59% | ▲ 7% |