Page views
153
7d
▼ 2% vs previous 7d
LCP · p75
2.92 s
67% good · 153 samples
▲ 14% vs previous 7d
INP · p75
253 ms
67% good · 97 samples
▼ 10% vs previous 7d
CLS · p75
0.03
93% good · 153 samples
▼ 15% vs previous 7d
FCP · p75
2.92 s
49% good · 153 samples
▲ 14% vs previous 7d
TTFB · p75
1.76 s
41% good · 153 samples
▲ 30% vs previous 7d
Happy page views
48%
24% unhappy · 153 rated
What to fix first
Slow page loads cost you engagement
Comparing like with like (the same page type), page views whose main content took over 4 s got 69% less engaged time and 78% fewer clicks than ones that loaded in under 2.5 s. Based on 28 slow page views across 1 page type.
Compare fast and slow page views →
Visitors in US wait a long time for the first byte
p75 TTFB is 1.87 s for 43 page loads from US (28% of page views), against 783 ms in KR. Most of the time goes on waiting for the server.
Try: The server takes long to start sending the page: cache the HTML (at the CDN if you can) or speed up the code and database queries behind it.
TTFB by country →
Visitors in DE wait a long time for the first byte
p75 TTFB is 2.16 s for 22 page loads from DE (14% of page views), against 783 ms in KR. Most of the time goes on waiting for the server.
Try: The server takes long to start sending the page: cache the HTML (at the CDN if you can) or speed up the code and database queries behind it.
TTFB by country →
Visitors in GB wait a long time for the first byte
p75 TTFB is 2.30 s for 18 page loads from GB (12% of page views), against 783 ms in KR. Most of the time goes on waiting for the server. 1 more country is in the Vitals tab.
Try: The server takes long to start sending the page: cache the HTML (at the CDN if you can) or speed up the code and database queries behind it.
TTFB by country →
People arriving from search get a slow first page
p75 LCP of the landing page is 2.77 s for 54 search visits, and 31% of them bounced. It's their first impression, and page experience is one of Google's ranking signals.
Landing pages →
/search/ pages are slow to show their main content
p75 LCP is 2.92 s over 153 full page loads; 18% took over 4 s. Most of the time goes on waiting for the server.
Try: Most of the time passes before the HTML arrives: cache pages at the edge/CDN or speed up the server.
LCP by page and element →
5 more findings
Taps and clicks on this element respond slowly
#onetrust-accept-btn-handler
p75 INP is 320 ms over 25 page views, mostly on /search/. Most of the time goes on running the event handler.
Try: The event handler itself is slow: do less work in it, or yield (scheduler.yield / setTimeout) before the heavy part.
INP by element →
Taps and clicks on this element respond slowly
button.add-to-cart
p75 INP is 265 ms over 12 page views, mostly on /search/. Most of the time goes on running the event handler.
Try: The event handler itself is slow: do less work in it, or yield (scheduler.yield / setTimeout) before the heavy part.
INP by element →
Taps and clicks on this element respond slowly
div.related-articles > a
p75 INP is 212 ms over 13 page views, mostly on /search/. Most of the time goes on running the event handler. 3 more slow elements are in the Vitals tab.
Try: The event handler itself is slow: do less work in it, or yield (scheduler.yield / setTimeout) before the heavy part.
INP by element →
This element makes the page jump as it loads
header.site-header
p75 CLS is 0.10 on the 16 page views where it shifted, mostly on /search/.
Try: Reserve its space before it arrives: width and height (or aspect-ratio) on images and embeds, a min-height for content inserted later, and font-display with matched fallback metrics for web fonts.
CLS by element →
This element makes the page jump as it loads
ul.product-grid
p75 CLS is 0.10 on the 12 page views where it shifted, mostly on /search/.
Try: Reserve its space before it arrives: width and height (or aspect-ratio) on images and embeds, a min-height for content inserted later, and font-display with matched fallback metrics for web fonts.
CLS by element →
Based on 153 page views. Findings need at least 5 measured page views each, so more show up as traffic grows (try the 30d range).
Trend
By device
| Device | Page views | p75 LCP | p75 INP | p75 CLS |
|---|---|---|---|---|
| Mobile | 511 | 2.71 s | 288 ms | 0.03 |
| Desktop | 417 | 2.03 s | 134 ms | 0.04 |
| Tablet | 153 | 2.92 s | 253 ms | 0.03 |
Does speed cost engagement?
Page views grouped by their own LCP. If slower pages get fewer clicks and less reading, that's the cost of slowness.
| LCP | Page views | Clicks per view | Engaged time | Avg scroll |
|---|---|---|---|---|
| Good | 102 | 1.92 | 33.1 s | 60% |
| Needs improvement | 23 | 0.83 | 29.8 s | 55% |
| Poor | 28 | 0.43 | 10.3 s | 39% |
Biggest changes vs previous 7d
| Measure | Previous | Now | Change |
|---|---|---|---|
| p75 TTFB · Server wait | 1.08 s | 1.47 s | ▲ 36% |
| p75 TTFB · DNS | 60 ms | 39 ms | ▼ 35% |
| p75 TTFB | 1.36 s | 1.76 s | ▲ 30% |
| p75 TTFB · Connect | 148 ms | 126 ms | ▼ 15% |
| p75 FCP | 2.56 s | 2.92 s | ▲ 14% |
| p75 LCP | 2.58 s | 2.92 s | ▲ 14% |
| p75 TTFB · TLS | 110 ms | 98 ms | ▼ 11% |
| p75 INP · Processing | 127 ms | 114 ms | ▼ 10% |
| p75 INP | 282 ms | 253 ms | ▼ 10% |
| p75 LCP · Render delay | 1.21 s | 1.27 s | ▲ 5% |
| Avg scroll depth | 57% | 55% | ▼ 2% |