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Page views
2.0k
7d
▼ 9% vs previous 7d
LCP · p75
1.59 s
89% good · 2.0k samples
▲ 1% vs previous 7d
INP · p75
143 ms
85% good · 1.3k samples
▼ 1% vs previous 7d
CLS · p75
0.04
89% good · 2.0k samples
▲ 13% vs previous 7d
FCP · p75
1.31 s
88% good · 2.0k samples
▼ 1% vs previous 7d
TTFB · p75
727 ms
79% good · 2.0k samples
▲ 3% vs previous 7d
Happy page views
72%
7% unhappy · 2.0k rated

11% of these page views were in-app (soft) navigations. Those report INP and CLS, but browsers only measure LCP, FCP and TTFB on full page loads, so those three cover fewer page views.

What to fix first

Slow page loads cost you engagement
Comparing like with like (the same page type), page views whose main content took over 4 s got 59% less engaged time and 75% fewer clicks than ones that loaded in under 2.5 s. Based on 82 slow page views across 5 page types.
Compare fast and slow page views →
This element makes the page jump as it loads
div.ad-slot
p75 CLS is 0.12 on the 228 page views where it shifted, mostly on /search/.
Try: Reserve its space before it arrives: width and height (or aspect-ratio) on images and embeds, a min-height for content inserted later, and font-display with matched fallback metrics for web fonts.
CLS by element →
This element makes the page jump as it loads
header.site-header
p75 CLS is 0.11 on the 201 page views where it shifted, mostly on /.
Try: Reserve its space before it arrives: width and height (or aspect-ratio) on images and embeds, a min-height for content inserted later, and font-display with matched fallback metrics for web fonts.
CLS by element →
This element makes the page jump as it loads
ul.product-grid
p75 CLS is 0.10 on the 211 page views where it shifted, mostly on /search/.
Try: Reserve its space before it arrives: width and height (or aspect-ratio) on images and embeds, a min-height for content inserted later, and font-display with matched fallback metrics for web fonts.
CLS by element →
All three Core Web Vitals pass
p75 LCP 1.59 s, INP 143 ms, CLS 0.04: that's Google's "good" for each. Watch "Biggest changes" for regressions.
Vitals →

Trend

By device

DevicePage viewsp75 LCPp75 INPp75 CLS
Desktop2.0k 1.59 s 143 ms 0.04

Does speed cost engagement?

Page views grouped by their own LCP. If slower pages get fewer clicks and less reading, that's the cost of slowness.

LCPPage viewsClicks per viewEngaged timeAvg scroll
Good1.8k1.72 35.9 s57%
Needs improvement1440.93 28.5 s57%
Poor820.43 14.7 s41%

Biggest changes vs previous 7d

MeasurePreviousNowChange
Avg engaged time33.2 s34.5 s ▲ 4%
p75 LCP · Load time544 ms562 ms ▲ 3%
p75 LCP · Render delay389 ms401 ms ▲ 3%
p75 TTFB705 ms727 ms ▲ 3%
p75 TTFB · Server wait608 ms622 ms ▲ 2%